This Is What Allure Feels Like

Fall Under Allure

Delicate lace, thoughtful support, and an effortlessly elegant finish, designed to make you feel as good as you look.

Whether you love the lift of the Full Cup or the smooth finish of the Spacer, there’s an Allure made for you.

Allure Full Cup

Shop Allure Full Cup →

Reasons to Love

Flexible Support

Stretch lace moves with you.

Contemporary Elegance

Bold lace, recycled yarns.

Supportive Wings

Power mesh, all-day hold.

Elegant Gold Detailing

A refined, polished finish.

Allure Spacer

Smooth where it matters.

Shop Allure Spacer →

Reasons to Love

Lightweight Design

Smooth, seamless, breathable.

Contemporary Elegance

Bold lace, recycled yarns.

Versatile Styling

Convertible racerback.

Lace Wing Detailing

Refined, feminine finish.

A Word From Our Fitters

Full Cup and Spacer will feel different on the same body, not just look different. Full Cup gives you lace construction doing the lifting, while Spacer’s foam creates shape more smoothly under fitted clothing. Neither is the “better” choice — it comes down to whether you want the lace to be the main event or a detail layered over a smoother base.

Not sure which suits you? Start with our bra size chart, or come in for a complimentary fitting.

Your Questions, Answered

What’s the difference between Allure Full Cup and Allure Spacer?+

Is Allure wired?+

What cup sizes does Allure come in?+

Come Try Allure in Boutique

The new Allure collection is in boutique now, at Town Centre Jumeirah, Dubai, and Abu Dhabi Mall, Abu Dhabi.

Pop in for a fitting, or reach out on WhatsApp if you’d like us to set a piece aside for you.

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Because feeling as good as you look should never be a trade-off.