Privacy Policy

Last updated: 20 May 2026

TKD Fashion LLC (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal information is handled safely, transparently, and in accordance with applicable data protection laws, including the UAE Personal Data Protection Law (PDPL).

This Privacy Policy explains how we collect, use, store, share, and safeguard your personal information when you shop with us in-store, online, or interact with us through any of our channels.

By accessing our website(s), mobile application(s), or by visiting our stores, contacting customer service, or interacting with us through social media or other communication channels (collectively, the “Services”), you agree to the practices described in this Privacy Policy.

If you have any questions, please contact us at [email protected].

1. Scope of This Privacy Policy

This Privacy Policy applies to:

• TKD Fashion LLC retail stores
• www.tkdlingerie.com and related domains
• Mobile applications
• Social media interactions
• Customer service communications
• Events, promotions, competitions, and bookings
• Any service or activity operated by TKD Fashion LLC

This policy covers all personal information we collect, whether directly from you, automatically through our digital channels, or from trusted third parties.

2. Your Consent

By using our Services, you consent to:

• The collection and use of your personal information
• The processing and transfer of your data (including outside the UAE where required)
• The use of cookies and tracking technologies
• Communication with you for service, operational, or—if opted in—marketing purposes

If you do not agree with any part of this Privacy Policy, please contact us before using our Services.

We do not sell your personal information to third parties.

3. The Information We Collect

We collect personal information in the following ways:

3.1 Information you provide directly

• Name and contact details
• Delivery and billing addresses
• Email, phone number, WhatsApp number, or social media handle
• Order details, purchase history, returns and exchanges
• Account registration information
• Preferences and fitting details you share in-store or online
• Feedback, reviews, survey responses
• Appointment or fitting booking details
• Competition or promotion entries

3.2 Information collected automatically

When you use our Website/App, we automatically collect:

• Device information (browser, device type, OS)
• IP address and geolocation
• Session identifiers
• Pages viewed, time on site, click behaviour
• Items added to cart or wishlist
• Referral channels and campaign data
• Cookie identifiers (see Cookie Section below)

3.3 Social media and login integrations

If you log in or connect through Meta, Google, or similar platforms, we may receive:

• Name
• Email address
• Profile photo (display only, not stored)
• Platform ID for authentication

You may request deletion of this data at any time.

3.4 In-store CCTV

We use CCTV for security and fraud prevention in our retail locations. Images may be recorded while you are in-store.

4. How We Use Your Information

We use your personal information to:

4.1 Fulfil and manage orders

• Process purchases, returns, and exchanges
• Deliver your order through trusted partners
• Contact you about order status or service issues

4.2 Provide customer service

• Respond to enquiries, complaints, and support requests
• Track issues to improve future service

4.3 Improve our Services and retail experience

• Analyse trends, performance, and customer behaviour
• Personalise content, product suggestions, and fitting recommendations
• Understand demand to improve product ranges and stock planning

4.4 Marketing and communication

With your consent (email, SMS, or WhatsApp):

• Send product updates, offers, and promotions
• Share personalised content or recommendations
• Deliver event or campaign invitations

4.5 Fraud prevention & security

• Detect and prevent fraud
• Protect our customers, team members, and assets
• Authenticate customer accounts

4.6 Legal & compliance obligations

• Regulatory reporting
• Responding to lawful requests by public authorities
• Maintaining transaction records

5. When We Share Your Information

We only share your personal information with trusted third parties, and only when necessary for our operations.

Examples include:

• Payment processors
• Delivery and fulfilment partners
• IT and website hosting providers
• Marketing and CRM systems
• Analytics platforms and cookie technology providers
• Security and fraud prevention partners
• Professional advisors (legal, accounting, compliance)
• Regulators or authorities when required by law

We apply strict rules:

• Third parties receive only what they need
• They must protect your data and cannot use it for their own purposes
• They must delete or anonymise your data when their service ends

We never sell or rent your data to external companies for their own marketing.

6. How We Protect Your Information

We use industry-standard security measures to protect your personal data, including:

• Encrypted data transmission (HTTPS/SSL)
• Secure servers and restricted access
• Encrypted password storage
• PCI-compliant payment processing (we do not store card numbers)
• Regular system monitoring and security reviews

Despite these safeguards, no system is 100% secure.

7. Data Transfers Outside the UAE

We may transfer your personal information to:

• Cloud service providers
• International delivery or payment partners
• Technology providers based outside the UAE

Where we do this, we ensure:

• Appropriate contractual safeguards
• Adequate protection standards
• Transfers only when necessary for service delivery

8. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, understand site usage, and personalise your shopping journey.

8.1 Types of cookies we use

Strictly Necessary Cookies

Required for:

• Logging in
• Securing your session
• Adding items to cart
• Processing checkout

These cannot be turned off.

Performance & Analytics Cookies

Help us:

• Analyse website performance
• Understand traffic and behaviour
• Improve speed, design, and navigation

Functional Cookies

Used to:

• Remember your preferences
• Keep items in your cart
• Store language, region, or currency

Targeting & Advertising Cookies

Allow us (and approved partners) to:

• Show relevant ads
• Personalise recommendations
• Measure campaign effectiveness

8.2 Cookie Control

You may:

• Adjust browser settings to block or delete cookies
• Decline non-essential cookies via our cookie banner
• Opt out of personalised advertising with relevant platforms

Blocking cookies may affect site functionality.

9. Your Rights

You may request at any time:

• Access to your personal information
• Correction of inaccurate data
• Deletion of your data (where legally permitted)
• Limiting or objecting to data processing
• Stopping direct marketing
• Withdrawing consent for marketing or cookies
• Portability of your information

We may require proof of identity.

To exercise your rights, contact us at: [email protected]

10. Retention of Personal Information

We keep personal information only as long as necessary for:

• Legal or regulatory requirements
• Transaction history and customer service needs
• Fraud prevention
• Business reporting and analytics

After this period, data is securely deleted or anonymised.

11. Third-Party Websites

Our Website/App may include links to external sites. We are not responsible for their content or privacy practices.

12. Business Transfers

If TKD Fashion LLC undergoes a merger, acquisition, restructuring, or asset transfer, your personal information may be transferred to the new entity under this same Privacy Policy.

13. Limitation of Liability

To the fullest extent permitted by law, we are not liable for damages arising from:

• Unauthorised access beyond our reasonable control
• Third-party misuse
• Data breaches caused by external factors
• Viruses or security incidents introduced by third parties

14. Governing Law

This Privacy Policy is governed by the laws of the United Arab Emirates, and disputes fall under UAE courts’ exclusive jurisdiction.

15. Data Breach Notification

In the event of a personal data breach, TKD Fashion LLC will take immediate steps to contain and assess the incident. Where the breach is likely to result in harm to affected individuals, we will notify the UAE Data Office as required under the UAE Personal Data Protection Law (PDPL).

Where appropriate, we will also notify affected individuals directly, providing details of the nature of the breach, the data involved, and the steps we are taking to address it.

We maintain internal procedures for detecting, reporting, and investigating data breaches, and we keep records of all incidents regardless of whether notification is required.

16. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

TKD Fashion LLC
Email: [email protected]