This October, we’re bringing Breast Cancer Awareness Month into our boutiques, our social feeds, and our community.
Not with a ribbon on a homepage. With real conversations, real events, and things you can actually do, for yourself, for the women around you, and for a cause that matters to every one of us.
Let’s Talk Breast Health
A few minutes worth making time for.
We teamed up with Dr. Norma Hussein to answer common questions about breast health, from when and how to check your breasts, to the changes you shouldn’t ignore, and when to see a doctor.
It’s not a long watch. But it’s one of the most useful things you can do for yourself this month.
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Keep Learning
We’re sharing simple, save-for-later breast health reminders throughout October on our social channels, from the steps for a self-check to the early signs worth knowing. Follow along and share them with someone who needs them.
What’s Happening This Pinktober
Pinktober Wellness Morning
Move for yourself. Show up for something bigger.
Friday 23 October · From 8AM
Marriott Resort Palm Jumeirah
Start the morning with Pilates, followed by breakfast at MYAM, pool and private beach access, a wellness goodie bag, and more.
AED 295, with AED 195 donated to Al Jalila Foundation.
And yes… there’ll be a little something from TKD waiting for you too.
Mommies from Dubai
Mums supporting mums.
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We’re proud to be part of the Mommies from Dubai community this Pinktober, coming together for Breast Cancer Awareness Month.
See the full post on Instagram for all the details.
She’s An 11: Pinktober Edition
Girls’ night, with a little more meaning.
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Wednesday 28 October · 8PM–11PM
Above Eleven Dubai, Palm West Beach
A special Pinktober edition of ladies’ night with rooftop views, Nikkei bites, drinks, music, beauty activations, and a goodie bag, while supporting breast cancer awareness.
And there’ll be a little TKD treat joining the evening too.
Pink Ladies Games
Grab your girls. Things are about to get very pink.
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Saturday 31 October · 7AM–12PM
The Sevens Stadium, Dubai
A morning of movement, teamwork, fun, and cancer and lifestyle awareness, and TKD is joining the Pink Ladies Games community this year too.
Look out for a TKD treat in your participant goodie bag, and we’re sponsoring the Best Community Team prize.
Take the Reminder With You
Pick up a breast check bookmark in boutique. Sometimes the most useful reminder is the one sitting somewhere you’ll actually see it.
Throughout October, you can pick up one of our breast check bookmarks from either TKD boutique, with an easy three-step reminder for checking your breasts at home.
Keep it. Share it. Leave it somewhere it’ll remind you to check.
This October, Show Up
For yourself. For your friends. For the women in your life who need reminding that checking matters, moving matters, and showing up for each other matters.
We’ll see you there.
Because the best thing you can wear this October is awareness.






