Fall in Love with Heidi

Fall in Love With Heidi Heidi is the plunge your top drawer has been waiting for. High apex, stretch lace that moves with your shape, and gold detailing that makes every wear feel like a little luxury. Heidi Shop Heidi →           Reasons to Love Flexible Support Stretch...

This Is What Allure Feels Like

Fall Under Allure Delicate lace, thoughtful support, and an effortlessly elegant finish, designed to make you feel as good as you look. Whether you love the lift of the Full Cup or the smooth finish of the Spacer, there's an Allure made for you. Allure Full Cup Shop Allure Full Cup →...

Keep Your Cool: Lightstyle Arrives in Light Blue & Silver

The single-layer mesh cups that actively beat boob sweat, now in a cool new shade. Same Lightstyle you know, in Light Blue & Silver. LIGHTSTYLE SCALLOP PLUNGE BRA  LIGHT BLUE & SILVER Single-layer mesh cups Actively beats boob sweat Scalloped trim detailing Wired plunge for shape and lift D–J Cup Shop Lightstyle...

Spacer, Moulded, Lace: What Bra Terms Actually Mean

Three words that appear on almost every bra description. Here's what they actually mean — and which one your wardrobe actually needs. MOULDED A pre-shaped cup that holds its form whether you're wearing it or not. It gives a smooth, rounded silhouette under clothes — no wrinkles, no texture showing through. Often...

You Want a Nursing Bra That Looks Like a Real Bra

You Want Your Nursing Bra to Support You and Actually Look Good The Hotmilk Warrior Plunge brings recycled lace, a bold plunge neckline, rose gold magnetic nursing clips, and a flexiwire that delivers real lift without restricting movement. WARRIOR FLEXI WIRED PLUNGE NURSING BRA — BLACK Recycled lace Bold plunge neckline Rose...

Bras Built to Beat the Heat

When it's this hot outside, your bra should work just as hard as you do. We've picked six breathable favourites that help you stay comfortable through every summer day — from anti-sweat mesh to feather-light spacer foam and moisture-wicking sport styles. Lightstyle Scallop Plunge Bra Single-layer dynamic mesh cups that actively beat...